theletterel

prettyproject:

Essence Dress For A Moment, black + China Glaze IDK

prettyproject:

Essence Dress For A Moment, black + China Glaze IDK

heynicenails:

A “V” mani using American Apparel-MacArthur Park and Cotton; gold studs

heynicenails:

A “V” mani using American Apparel-MacArthur Park and Cotton; gold studs

Mori - Yama or Oji Girl?

Extraction from WGSN

Mori Girl

Yu Aoi as a Mori Girl

Source: As seen at sahakiel.blogspot.com

The Mori Girl trend started when users of Mixi (Japan’s leading social networking site) began describing one another’s style as being “forest-like”. This trend grew as blogs, Tumblr pages and fan pages started following the Mori look and it exploded in popularity. The Mori style consists of long, smock-shaped dresses, vintage blouses, naive prints and neutral earth tones. Details are natural, with wooden buttons, fur hats and crochet shawls adding the finishing touches. Make-up is minimal and natural - a touch of pink gives an innocent glow and hair is left long and carefree.

Mori Girl

Source: As seen at tokyofashionandartfactory.blogspot.com

Mori Girl

Source: As seen at www.japanesestreets.com

Yama Girl

Aigle Love Trek

During the summer of 2010, there was a shift away from the forest and into to the mountains as festival season sent troupes of people venturing into the hills. Women especially, it was noted, were becoming increasingly interested in outdoor activities. “Visits to Mt Fuji during the 2010 climbing season were the highest since the government began keeping statistics in 2005, and the Alpine Tour Service reported that the number of women booking hiking excursions increased sixfold last year,” reported Japan Today.

Randonée magazine

Aigle Love Trek

Randonée magazine

The Yama Girl look consists of brightly coloured Gore-Tex outerwear, quilted gilets, striped leggings and functional sporty backpacks. One particularly successful item has been the camping skirt - a quilted Gore-Tex skirt designed to be layered over colourful striped leggings.

The influence of the Yama Girl trend was proven when Yuri Yosumi, who became an overnight celebrity by blogging about her outdoor adventures, became creative director of Aigle’s Love Trek range, a line of sporty gear for women.

Oji Girl

Oji Girls

Source: Zipper, January 2011

Source: As seen at eruca.jp

Source: As seen at monokatze.tumblr.com

Oji Girl

As summer 2010 drew to a close, media outlets were keen to find a new trend to drive sales. Nikkei marketing magazine coined the term “Oji Girl” to describe girls who dress in a style similar to their grandfathers.

Long-line cardigans, tweed jackets, loose-fiting corduroy trousers, bow-ties, suspenders and wingtip shoes characterise the Oji Girl wardrobe.

Many online retailers are adding the prefix “oji” to items in the hopes of drawing in customers. Examples include oji-pants and oji-shoes.

This look is linked to a renewed interest in homely activities such as gardening, cooking and sewing and although it is highly commercial and accessible, it remains to be seen whether the trend will catch on in the same way as Mori and Yama Girl style.

Spring Summer 2011 Hair

  • Hair should appear loosely dishevelled and effortlessly relaxed
  • Plaits are key; curl and backcomb to create full bunch-style braids or unpick plaits and entwine with crimped and textured hair
  • Fishtail plaits are another option; deconstruct and unpick plaits to ensure a messy look

Rimmel Sexy Curl Mascara

I think so far this is the only Rimmel mascara which is suitable for me. I have tried 2 others mascara from Rimmel but they didnt work for me at all.

Comparing to other Asians, i guess my lashes still comparatively long and full, thus my preferences of Mascara must be able to further voluminize, lengthen and darken my lashes…and yah..it shouldn’t be too heavy and weigh down my curls. And so far, i think Mascara which are slightly drier, and comes with zillion tiny brushes works best.

Im coming into my 2nd tube of Rimmel, and i normally uses 3 mascara, Rimmel to set a base for volume and lengthening..followed by Fairy Drops to curls and lastly Marjolica to darken my lashes.

But for reviewing purposes, i have only uses Rimmel in the photo…

sorry for picture quality….keke

the brushes as you can see comes in 3 bulge of circles..they grip your lashes pretty well..and its not to moist nor dry that it will creates clumps…..initially i felt that its pretty hard for the brushes to reach the corner..but as time goes by i got used to it..and am able to swipe across lashes easily.

I got the non-waterproof version, because i do not want to use too much strength on my precious lashes and anyway it doesnt really smudge that much.

Point 2, non waterproof mascara are not that heavy thus they can hold your lash curls longer.